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 Language Tips > 2004
Updated: 2004-02-23 01:00

E-mail tries out a sense of smell
體驗網絡全新感覺 香味電郵即將面世
You could soon be able to spice up your e-mails with your favourite perfume.

UK net provider Telewest Broadband is testing a system to let people to send aromatic e-mails over the internet.

It has developed a kind of hi-tech air freshener that plugs into a PC and sprays a smell linked to the message.

Telewest say it could be used by supermarkets to tempt people with the smell of fresh bread or by holiday companies seeking to stir up images of sun-kissed beaches.

"This could bring an extra whiff of realism to the internet," said Chad Raube, director of internet services at Telewest Broadband.

"We are always looking at ways to enhance the broadband internet experience of the future and this time we are sure consumers will come up smelling of roses."

The technology behind the idea was originally developed by US company Trisenx. Scientists at Telewest's labs have built on that research to come up with the idea of a "scent dome".

The dome comes with a cartridge containing 20 basic aromas, which can be combined to produce up to 60 different smells.

A "scented e-mail" would contain electronic signals that would tell the dome to release the smell of flowers, perfume or coffee.

"Our sense of smell is directly connected to our emotions," said anthropologist Kate Fox, director of the Social Issues Research Centre in Oxford.

"Smells trigger very powerful and deep-seated emotional responses, and this additional element to the internet will enhance users' online experience by adding that crucial third dimension."

(Agencies)

不久你就可以為電子郵件加上你喜歡的香味了。

英國Telewest寬帶網絡提供商正在試驗一種能讓人們在網上發送帶有香味的電子郵件的系統。

該公司開發了一種高科技的空氣清新劑。這種空氣清新劑接在電腦上,可以散發出與訊息有關的香味。

Telewest公司說超市可以用這種空氣清新劑散發出的新鮮面包的香味來吸引顧客,旅游公司可以用它來營造充滿陽光的海灘的感覺。

“這會使網絡變得更真實。”Telewest公司網絡服務部主管查德·勞貝說。

“我們一直在想辦法增強未來寬帶帶給人們的體驗,這次我們相信顧客會喜歡玫瑰花的味道。”

支持這一設想的技術最初是由美國Trisenx公司開發的。Telewest公司實驗室中的科學家們基于這項研究提出“香味包”的設想。

香味包中含有一個裝有20種基本味道的模塊,這20種味道可以混合形成60種不同的味道。

“香味電子郵件”中含有電子信號,能夠指示香味包散發出花、香水或咖啡的味道。

“我們的嗅覺和情緒是直接聯系在一起的,”牛津大學社會現象研究中心主任、人類學專家凱特·福克斯說。

“氣味會引起強烈、深刻的情感反應。這種網絡上的附加成分會通過增加重要的三維感覺來增強使用者的在線體驗。”

(中國日報網站譯)

 
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