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Advertising gimmicks
(Reuters)
Updated: 2005-09-08 15:54

Two Chinese models in all-white make-up and outfit wait before a show at a retailers exhibition in Beijing September 8, 2005. Companies in China are employing different kinds of advertising gimmicks in an effort to capture the growing " nouveau rich" market and its expanding middle class as wealth and disposable income rise with the improving economy.[Reuters]

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