A group of naked men have been filmed on cameras after they entered a Devon petrol station and browsed through its pornographic magazine section.
One of the men was recording the incident on his own mobile phone but all left for a nearby minibus after being asked to put their clothes on, the Midweek Herald reports.
Kilmington Services manager Gobu Rasalingham said: "Even though it's quite funny, it's unacceptable behaviour because it's obviously a public place.
"There were no customers in at the time. But if there had been children or women, I would probably have been harsher with them."
He added of his female cashier: "She was shocked, frozen and unable to do anything - she was almost crying. She said, 'Go and put clothes on, otherwise I won't be able to serve you'.
"I don't think they purposely meant to harm anybody. Maybe they were on a stag party or it was a challenge. I would have taken it in a sporting way as long as they didn't do any harm."
Sergeant Pete Trudgeon said: "Each male that paraded himself naked in the shop committed an offence under the Sexual Offences Act 2003.
"We are seeking to identify these males at the earliest opportunity. If they come forward and admit their involvement, they will be dealt with more leniently."