In most luxury shops around the world, Chinese customers can be found busy purchasing. At the 2011 International Luxury Exhibition held in Sanyan, Hainan province, 14 luxury yachts were sold in only 4 days. In Hong Kong, 3 bottles of wines from Lafite Rothschild were auction at the price of 230,000 dollars for each. Actually, the action of luxury purchase is not a waste, but buying luxury only for the purpose of showing off is irrational.

Chinese luxury customers are becoming younger, according to Michael Ouyang, the chief representative of the China branch of the World Luxury Association. Many children born after the year 2000 have become luxury purchasers. In developed countries, most customers are aged between 40 and 70, while in China, their age range from 25 to 45. Most of these young people depend on their parents to buy luxury to show their social status and to try to attract attends.

People should pay more attention on luxurious products' function, rather than just buying them to show off. Luxury shows people's life attitude and their elegant choices. Luxury designers think they focus more on the brand's culture and art and they definitely don't think once someone has a brand that common people can't afford, he/she can be respected. That's the concept children and young people should know clearly.