日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / China

Evergrande ad switch raises sponsor's eyebrows

By Sun Xiaochen | China Daily | Updated: 2015-11-25 07:53

A commercial dispute between Chinese Super League soccer powerhouse Guangzhou Evergrande and its car sponsor has cast a shadow over the club's recent Asian championship achievement while underlining questions of professionalism in sports management.

Two days after it claimed the high-profile AFC Champions League title on Saturday, CSL champion Evergrande became the target of public censure as auto brand Dongfeng Nissan, its jersey advertisement sponsor, said it was suing the club for breach of contract.

In the second leg of the final on Saturday - a 1-0 victory over UAE's Al Ahli - Evergrande replaced the logo of Venucia, Dongfeng Nissan's sub-brand in Chinese market, on the front of players' uniforms with an image of an insurance subsidiary under the Evergrande Group, the team's co-owner.

Dongfeng Nissan, which paid a reported 100 million yuan ($15.7 million) for the club's jersey ad during all games of the 2014-15 season, said in a statement on its website on Monday that it "has taken legal actions against the club".

After rejecting an informal request from the club on Nov 10 for the change, the company received a written notice only "one minute before the game" for the unapproved replacement, the statement said.

Evergrande later issued a statement saying that the club had asked Dongfeng Nissan a month before the game to allow repurchase of the ad for the game but received no response.

The club said it would compensate Dongfeng Nissan for its loss under the breach clause of the two-year contract, adding that it hoped the dispute could be settled through "friendly consultation".

The dispute has sparked a heated debate among fans and observers on the professionalism of Chinese soccer. Evergrande has long been hailed as a model professional sports club in China, with a sound and legal operation.

Zhang Qing, founder of Key-Solution, a sports consultancy, said the debate will help expand awareness of market-oriented professional soccer management.

"One of the core values of professional sports is the spirit of contracts, but the Evergrande case has just presented a bad example," Zhang said.

"Regardless of the legal procedure or the financial reimbursement that Evergrande has to pay, the dispute will draw attention to commercial sports endorsements in China and how to prevent such things from happening again in China's emerging sports market. That will tend to push the professionalization of sports forward in China."

Mark Dreyer, a British observer of Chinese sports, said it's premature to make any judgment on how the case will influence the evolution of Chinese soccer, but it does damage Evergrande's reputation in the market.

"Without knowing the precise terms and conditions of the contract, it's hard to speculate, but it certainly seems as if Evergrande is behaving badly," he said.

sunxiaochen@chinadaily.com.cn

 

 

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日本一区二区三区中文字幕 | 99久久精品免费看国产免费 | 精品无人区乱码一区二区三区手机 | av一区二区三区 | 国产精品天天干 | 青青草免费国产线观720 | 狠狠干av | 亚洲视频在线免费看 | 成人影院欧美大片免费看 | 国产vr一区二区在线观看 | 精品久久一区二区 | 国产免费高清无需播放器 | 亚洲毛片 | 第四色婷婷墓地 | 草草影院在线 | 日韩精品不卡 | 精品久久久久久久久久 | 国产成人精品.一二区 | 日韩欧美综合在线 | 九九热视频免费 | 欧美高清成人 | www.色黄| 免费国产一区二区 | 亚洲影视在线 | 国产一级免费视频 | 欧美久草视频 | 久久免费看少妇高潮A片JA | 欧美在线一级精品 | 亚洲国产欧美91 | 午夜久久久久久网站 | 亚洲一区和二区 | 国产色综合天天综合网 | 欧美视频在线观看一区二区 | 日本亚洲视频 | 国产九九精品视频 | 成人免费大片a毛片 | 成人午夜性a一级毛片美女 91精选 | 欧美一区二区三区四区夜夜大片 | 亚洲aⅴ| 一区二区三区在线电影 | 国产视频一 |