日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Nongfu Spring carving natural path to world

By Xu Junqian | China Daily Africa | Updated: 2016-04-03 14:57

Chairman of bottled water company is looking to diversify and go global

Nongfu Spring, the best-selling brand of bottled water in China, has for years marketed itself on being "a little bit sweet" - yet its founder says the strategy now is all about going au naturel.

About 15 billion of Nongfu's trademark red-capped bottles are sold every year. However, competition is boiling over, as premium foreign brands like Evian and Perrier vie for a bigger share of the Chinese market.

 Nongfu Spring carving natural path to world

Zhong Shanshan, founder and chairman of Nongfu Spring Co Ltd. Photo provided to China Daily

To stay ahead, the company opened a new plant last year that taps a spring in the northeastern Changbai Mountains, which form a natural border between Jilin province and the Democratic People's Republic of Korea.

Nongfu has 16 factories nationwide, and the latest facility is estimated to contribute up to one-fourth of its total water supply.

However, for Zhong Shanshan, the company's 62-year-old chairman, the plant represents a "fresh start".

In an exclusive interview with China Daily, he explains that the plant produces three new products: premium table water, and water for babies and teenagers.

"They're not designed to be thirst-quenchers," he says, adding that each includes added minerals, making them different to regular purified water.

The premium brand comes in glass bottles decorated with paintings of animals native to the Changbai Mountains. A 750-milliliter bottle costs 50 yuan ($7.70; 6.80 euros), about 15 times the cost of its regular brand.

"Twenty years ago, people drank bottled water because they were thirsty. Now, they drink it to wash down bubbly or sour wine," Zhong says. "Wherever there is wine, there should be (bottled drinking) water."

Nongfu Spring started as a subsidiary of Zhong's company, Yang Sheng Tang Group Ltd, in 1996, with the first plant opened at a reservoir in Zhejiang province. The brand steadily grew and by 2011 was generating revenue of 10 billion yuan.

Zhong says a major breakthrough came in 1999 when he announced the company would cease sales of its purified water to focus on mineral water, saying the former offered no health benefits. It led to an instant boost in sales.

"I used to be a journalist, so I know what makes the front page," he says. But (the sudden shift) also harmed us, as the day before the announcement we were still producing purified water."

The company also made headlines in 2013 - only this time for the wrong reasons, as it faced accusations of poor standards.

Over a period of a month, the Beijing Times newspaper ran 76 stories that questioned the quality of Nongfu Spring's products. The company responded by suing the paper for defamation.

Zhong says the coverage led to a 25 percent drop in sales that year as Nongfu Spring was pulled from shelves.

In the end, the Zhejiang provincial government conducted quality tests on samples for six production sites and, based on the results, declared the company's water safe.

"It was totally fabricated," Zhong says of the newspaper's claims.

Now back as the market leader, Nongfu Spring is looking to expand globally and diversify, with its portfolio already including fruit juices, Chinese tea and flavored water with added vitamins.

"It's already on our timetable," the chairman says, adding that the company plans to go global in 2017.

[email protected]

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 精品一区二区三区在线视频 | 一97日本道伊人久久综合影院 | 免费一级欧美毛片 | 精品免费视频 | 色男天堂| 亚洲有码转帖 | 亚洲国产视频网站 | 欧美成人性生活 | 高清在线不卡 | 中文精品在线 | 精品久久亚洲 | 亚洲国产路线1路线2路线 | 日本不卡免费新一二三区 | 国产精品小视频在线观看 | 九九精品视频在线播放 | 国产普通话自拍 | lutube成人福利在线观看污 | 精品久久久久久久久久 | 四月婷婷七月婷婷综合 | 日本天堂免费a | 久久精品99久久 | 精品国产一区二区 | jiucao在线看片www | 国产一区二区丁香婷婷 | 97精品一区二区 | 毛片免费观看 | 欧美69视频在线 | 欧美一级黄视频 | 99pao成人国产永久免费视频 | 国产亚洲第一页 | 成人18免费观看的软件 | 一区二区三区日韩视频在线观看 | 免费一级毛片在线播放视频 | 一区二区免费看 | 久久久国产精品 | 久久国产精品99久久小说 | 久久久久久久免费看 | 国产综合精品久久亚洲 | 91精品啪在线观看国产91九色 | 亚洲精品久久久久中文字幕欢迎你 | 国产成人福利视频在线观看 |