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商務(wù)談判:先決條件
[ 2006-09-18 09:08 ]

Robert說明公司在行銷與技術(shù)上的基礎(chǔ)后,終于取信了Mark,也為談判邁開成功的第一步。在談判傭金與合約期限這類議題之前,Robert想先確定一些條件,包括獨家代理權(quán)與Botany Bay所能提供的協(xié)助。你知道Robert運用了哪些技巧,才不會讓Mark以此作條件來威脅Robert讓步?我們看看Robert怎么說:

M: Mr. Liu, what kinds of sales do you think you could get?

R: Well, to begin with, we'd have to insist on sole agency in Taiwan. We believe we could spike (激增) sales by 30% to 40% in the first year. But certain conditions would have to be met.

M: What kinds of conditions?

R: We'd need your full technical and marketing support.

M: Could you explain what you mean by that?

R: We'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.

M: It's no problem with the training. As for service support, we usually pay a yearly fee, pegged to (根據(jù)) total sales.

R: Sounds OK, if we can come to terms (達(dá)成協(xié)定) on how much is fair. As for marketing support, we would like you to assume 50% of all costs.

M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab (付款) for that, but you get the sales in Taiwan.

R: We'll think about it, and talk more tomorrow.

M: Fine. We'd like you to tell us about your marketing plans.

(來源:英文鎖定 英語點津 Annabel 編輯)

 
 

 

 

 
 

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