Helen: This is Real English from BBC Learning
English. I’m Helen.
Chen Li: 我是陳藜. 今天我們要學(xué)的新詞是？
Helen: Today’s new word is ‘franchise’. –
F.R.A.N.C.H.I.S.E. – franchise.
Chen Li: Franchise. 解釋一下。
Helen: Well, listen carefully. Franchise is a business
word.
Chen Li: 這是一個(gè)商業(yè)詞匯
Helen: A franchise is formal permission, like a
licence, to use the name and products of a company.
Chen Li: Franchise是使用一個(gè)公司名字和產(chǎn)品的正式的許可證，比如證書(shū)。
Helen: Exactly. I’ll explain some more. Do you eat
fast food?
Chen Li: 我盡量避免，但是有時(shí)我還是去麥當(dāng)勞。
Helen: Right. Now, there are McDonald’s restaurants
all over the world. They are franchises.
Chen Li: I see. 如果我想開(kāi)一家麥當(dāng)勞，我需要一個(gè)許可證書(shū).
Helen: Yes. You need to pay for the franchise. Then
you could use the name and sell the products.
Chen Li: 但是，這僅僅限于餐館不是么？Helen?
Helen: No. it could be for shops or any type of
business.
Insert
A: Would you like to open a franchise restaurant or try
something original?
B: I’m not sure. With a franchise you have more chance of
success – everybody already knows the name, but you have less freedom, I
think.
Chen Li: 那你會(huì)出錢(qián)購(gòu)買(mǎi)一個(gè)許可證嗎？
Helen: No. You need a lot of money to buy a franchise.
And I don’t have a lot of money to spare.
Chen Li: 是的，購(gòu)買(mǎi)一個(gè)許可證需要很多錢(qián)
Helen: Yes, franchises are not cheap.
Chen Li: 好了，我們復(fù)習(xí)一下，franchise一個(gè)公司給與個(gè)人可以使用他們名字和銷售其產(chǎn)品的證書(shū).
Helen: well, you’ve been listening to Real English
from BBC Learning English. Join us again soon. Bye.
Chen Li: See you next time.
