產(chǎn)品的銷售價(jià)格在企業(yè)的營銷過程中是一個(gè)十分敏感而又最難以有效控制的因素。它直接關(guān)系著市場對(duì)產(chǎn)品的接受程度，影響著市場需求量即產(chǎn)品銷售量的大小或企業(yè)利潤多少。因此，討價(jià)還價(jià)是商務(wù)公關(guān)人員在商務(wù)活動(dòng)中的一項(xiàng)必備技能。
讓我們來看下面2段小對(duì)話：
Dialogue I
A: What's your price per dozen for leathern gloves?
每打皮手套的售價(jià)是多少？
B: 30 dollars per dozen.
每打30美元。
A: It's much too high. We have another offer for a similar one at a much
lower price.
太貴了。同樣的產(chǎn)品，我們另外得到的報(bào)價(jià)比這低得多。
B: I can assure you that our price is the most favorable. A trial will
convince you of my words.
我向你保證，我們的價(jià)格是最優(yōu)惠的，試一試你就知道了。
A: If you can go a little lower, I'd be able to give you an order on the
spot.
如果你能把價(jià)格降低些，我現(xiàn)在就訂貨。
B: That's out of the question. You musk know that the cost of production has
risen a great deal in recent years.
這是不可能的。你知道，近幾年里生產(chǎn)成本增加了很多。
A: I hope you'll give a second thought to it.
希望你再考慮考慮。
B: We have to discuss the problem later.
我們只好下次再討論這個(gè)問題了。
Dialogue II
A: Well, to come straight to the point, could you tell us something about
your new price?
那好，開門見山地說吧，能說說你們的新價(jià)格嗎？
B: Most willingly. It's $600 per ton.
很樂意。每噸售價(jià)600美元。
A: That's a high price.
好貴啊！
B: But you know, the price of this article has soared up since last
year.
但你知道，去年開始這種商品的價(jià)格就在猛漲。
A: I know. But I must say it's still unacceptable.
我知道。但我還是不能接受這個(gè)價(jià)格。
（來源：競學(xué)網(wǎng) 英語點(diǎn)津 Annabel 編輯）
