 The Expo emblem 上海世博會(huì)徽
[ 2010-04-30 14:46 ]

會(huì)徽作為世博會(huì)的形象標(biāo)志,飽含著海內(nèi)外朋友對(duì)上海世博會(huì)的期盼和深情,上海世博會(huì)的認(rèn)知度和支持率將因此大大提高,中國(guó)有信心舉辦一屆“成功、精彩、難忘”的世博會(huì)。
The Expo emblem
The official emblem of the World Expo in Shanghai depicts three people – you, me, him/her – holding hands, and symbolizes the family of humankind.
Inspired by the shape of the Chinese character "世" (which is pronounced "shì" and means "the world"), the emblem's design conveys the organizers' desire to stage a global expo that reflects the diversity of the world's urban cultures.
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圖為上海世博會(huì)會(huì)徽 |
會(huì)徽是集中反映理念的視覺(jué)符號(hào)。上海世博會(huì)會(huì)徽是通過(guò)全球征集、專家評(píng)審而產(chǎn)生的。
會(huì)徽?qǐng)D案形似漢字“世”,并與數(shù)字“2010”巧妙組合,相得益彰,表達(dá)了中國(guó)人民舉辦一屆屬于世界的、多元文化融合的博覽盛會(huì)的強(qiáng)烈愿望。
會(huì)徽?qǐng)D案從形象上看猶如一個(gè)三口之家相擁而樂(lè),表現(xiàn)了家庭的和睦。在廣義上又可代表包含了“你、我、他”的全人類,表達(dá)了世博會(huì)“理解、溝通、歡聚、合作”的理念。
會(huì)徽以綠色為主色調(diào),富有生命活力,增添了向上、升騰、明快的動(dòng)感和意蘊(yùn),抒發(fā)了中國(guó)人民面向未來(lái),追求可持續(xù)發(fā)展的創(chuàng)造激情。
(中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 編輯:Julie)
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