日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

 
 
 

當前位置: Language Tips> 新聞播報

Xiaomi aims to double sales next year

中國日報網 2012-12-28 11:09

 

Get Flash Player

Download

Xiaomi Technology Co, the mobile phone maker that aims to challenge Apple Inc, expects to double its smartphone sales next year after quickly rising to prominence as arguably the most eye-catching latecomer to the industry.

According to Lei Jun, its founder and chairman, the Internet-based company sold 7 million smartphones this year, bringing in sales of 12 billion yuan ($1.9 billion), and he expects that number to double in 2013.

The company, founded in 2010, started selling mobile phones last year and has built a loyal customer base through the marketing tactic of creating a sense of exclusivity around its products, much like Apple.

"The results are far beyond my expectations," said Lei in an interview. "I have been so lucky this year - it has been the best of my life."

However, he said the company will postpone its overseas expansion, which had been expected to begin this year, because in the domestic market alone, its stocks are failing to keep up with demand.

Its latest smartphone, the Xiaomi phone 2, which debuted in October, has specifications similar to those of Apple's iPhone 5 but sells for just $320, about half the price of its rival.

The first batch of 50,000 phones sold out in less than two minutes when they were released on Oct 30. Later, larger batches also sold out within minutes.

Some analysts attribute Xiaomi's popularity to its "hunger marketing" strategy - selling in small batches and creating pent-up demand to give it a free-marketing buzz, while Lei insists it is due to a shortage of components.

Lei, who considers the late Apple founder Steve Jobs his idol, said he doesn't want the company to grow too fast amid its rising popularity.

"We aren't in any hurry. Those who die are the ones who want too much," he said.

The 43-year-old Internet veteran co-founded online retailer Joyo.com in 1994, and 10 years later sold it to Amazon.com Inc for $75 million. He listed Kingsoft, an antivirus software company, in 2007 and YY Inc, a social media platform, this year.

However, some analysts suggest that his expectation of doubling sales next year is a bit too aggressive.

"Every company hits a bottleneck after growing rapidly, and this is likely for Xiaomi, too," said Sandy Shen, an analyst at technology researcher Gartner Inc.

Most of Xiaomi's users are young people, who are sensitive to price, and the company needs to expand its appeal to other types of customers if it really wants to continue its fast growth, she added.

Xiang Ligang, a Beijing-based analyst and founder of industry website Cctime.com, also thought Lei would be under considerable pressure to achieve his goals next year.

"Xiaomi is very good at marketing, but when the current craze passes, it needs to come up with more ways to continue," he said.

The company may need to turn to traditional ways of selling phones, such as relying more on cooperation with mobile carriers, which will boost sales through large numbers of outlets, and offer better after-sales service, he added.

Xiaomi still sells most of its phones online, and has teamed up with two mobile carriers to sell them.

In June, Xiaomi raised $216 million in new funding largely from Singapore's sovereign wealth fund, the Government of Singapore Investment Corp, giving it a market valuation of $4 billion. In comparison, Nokia Corp has a current market capitalization of $15 billion.

Questions:

1. What mobile phone company is looking to double sales next year?

2. How many smartphones were sold this year?

3. How much are the phones?

Answers:

1. Xiaomi Technology Co.

2. 7 million.

3. $320, about half the price of its rival, Apple’s iPhone5.

(中國日報網英語點津 Helen 編輯)

Xiaomi aims to double sales next year

About the broadcaster:

Xiaomi aims to double sales next year

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

 
中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883561聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。

中國日報網雙語新聞

掃描左側二維碼

添加Chinadaily_Mobile
你想看的我們這兒都有!

中國日報雙語手機報

點擊左側圖標查看訂閱方式

中國首份雙語手機報
學英語看資訊一個都不能少!

關注和訂閱

本文相關閱讀
人氣排行
熱搜詞
 
 
精華欄目
 

閱讀

詞匯

視聽

翻譯

口語

合作

 

關于我們 | 聯系方式 | 招聘信息

Copyright by chinadaily.com.cn. All rights reserved. None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited. 版權聲明:本網站所刊登的中國日報網英語點津內容,版權屬中國日報網所有,未經協議授權,禁止下載使用。 歡迎愿意與本網站合作的單位或個人與我們聯系。

電話:8610-84883645

傳真:8610-84883500

Email: [email protected]

主站蜘蛛池模板: bb毛片| 天天摸日日干 | 国产福利免费在线观看 | 国产午夜精品福利视频 | 在线观看网 | 涩涩屋av| 在线欧美日韩国产 | 人人草草 | 黄网站在线免费 | 久久九九99热这里只有精品 | 91精品国产综合久久国产大片 | 狠狠操狠狠操 | 久久99国产亚洲精品观看 | 欧美精品一区三区 | 国产精品福利资源在线 | 日韩精品视频一区二区三区 | 谍影在线观看电视剧完整版 | 激情网站免费观看 | 日本在线观看中文字幕 | 国产在线精品观看 | 黄色资源在线观看 | 国产亚洲欧美在线 | 四虎亚洲 | 欧美色性视频 | 婷婷97狠狠的狠狠的爱 | 久久激情综合色丁香 | 亚洲欧美综合乱码精品成人网 | 久热免费 | 日韩在线一区二区三区 | 在线亚洲精品 | 色综合天天综合网国产成人网 | 亚洲精品一区二区三区在线观看 | 成人免费网站视频 | 男女又黄又刺激B片免费网站 | 激情狠狠 | 久久免费看少妇高潮A片特黄多 | 色噜噜狠狠色综合欧洲selulu | 中国一级特黄 | 一区二区三区在线电影 | 奇米网在线观看 | 国产一级性生活视频 |