英國文化協會設立的青年創意企業家(YCE)項目旨在對世界各地創意和文化產業中,銳意創新最為令人振奮的企業家予以表彰和支持。我們尋找能夠引領創意未來的人——他們可以檢驗新的模型和思想,為獲獎者提供獨一無二的赴英考察之旅,并為他們搭建一個溝通平臺。2004年以來,已有來自全世界51個國家的近400名參與者訪問英國,而他們只是由項目3,000多名成員(包括參與者、申請者以及廣泛的接觸者)組成的活躍的國際網絡的一部分。
項目時間表:
申請截止期:2014年8月17日
入圍候選人面談:2014年8月26日
宣布獲獎名單:2014年8月27日
在線申請:https://www.research.net/s/DH6ZG53
我們正在尋找卓越時裝和設計企業的領軍者。我們已經意識到,管理生產和把產品推向市場的能力與卓越的設計技巧具有同等重要的意義。我們正在尋找的,是那些利用有趣的材料、資源和商業模式開發出色產品或銷售他人產品的人,那些密切關注文化和社會事件的人,以及那些理解協作真諦的人。這個項目并不是為設計師而設立——我們正在尋找的是時裝和設計企業的領軍者。
各國獲獎者將共同考察英國的時裝與設計部門。項目獲獎者可對英國的時裝與設計產業形成獨到的見解,同時還將獲得絕佳的機會來建立范圍廣泛的業務聯系,從而為未來的對英合作與國際業務合作打下基礎。此次英倫之旅將于2014年9月10-17日(待定)成型,屆時正值倫敦時裝周和倫敦設計周。
此次赴英考察將包含以下內容:
通過專門策劃的小組討論了解英國媒體產業的最新動向
與國際參與者和英國的青年多媒體企業家開展對等交流
接觸英國產業界人士并參加有英國產業界人士參與的高級講習班
個人商務會談
交流并建立業務聯系
部門定義:
青年創意企業家設計與時裝項目的參與者可來自以下任一領域:
建筑、室內設計與環境
產品設計制造:家具、工業產品和工藝品
設計推廣:展覽、活動、藝術節和零售
由任一領域內的顧問提供專業的服務
時裝、紡織品、裝飾品或香水的設計和生產
時裝推廣:展示、展覽、藝術節、活動
時裝零售:采購,推銷
時裝產品研究、采購及供應鏈管理
時裝營銷、公共關系、品牌推廣、新聞報道
時裝出版、溝通、網站
由任一領域內的顧問提供專業的服務
申請者須知:
必須是時裝或設計部門年輕企業的所有者或推動者,在業內擁有兩到七年的經驗
具有企業家精神,并運用自己的能力在本國成功推廣自己所從事的行業,這種推廣可以是是商業的,也可以是非商業的
通過自身的性格、動力和能力證明自己有潛力成為未來本國時裝和設計領域的領導者,并成為英國的未來合作伙伴
英語語言技能必須達到雅思考試六分水平 —— “較熟練的聽說讀寫水平”或以上(此次英倫之旅將全程使用英語,因此申請者須具備較強的英語能力)
請注意——盡管并未設年齡上限,本獎項針對的目標是經營年輕企業的新一代企業家。
獲獎者須完成哪些任務?
2014年9月10-17日(待定)期間可參加赴英產業考察
在申請過程中按約定提交所有推廣信息(簡介、照片等),以便英國文化協會在宣布獲獎名單后在英國推介獲獎者之用
考察過程中積極參加所有事先安排好的會議和活動,尤其是簡要介紹本人所從事的工作(五分鐘)
愿酌情與其他英方/國際產業界人士一道參與任何活動/接待/小組討論(議題視活動安排以及參與者的經歷/關聯性而定)
視野開闊,積極尋找機會與考察中遇到的英方公司、機構和個人在未來開展合作并發展業務
記錄并向英方提供考察見聞,以供英國文化協會在相關國家/英國的博客和影片中采用,在考察之前、考察期間和考察之后接受媒體采訪,參與評估,等等
回國后與青年創意企業家項目網絡的其他成員分享各自在英考察期間的經歷
參加英國文化協會創辦的國際青年創意企業家網絡(該網絡擁有約3,000名會員),積極提供想法和反饋,參與各項活動并開展相關項目
The British Council’s Young Creative Entrepreneur (YCE) programme celebrates, supports and connects the most exciting entrepreneurs who are shaping the creative and cultural industries around the world.
We are looking for people who run great fashion and design businesses and recognise that the ability to manage production and get a product to market is just as important as fantastic design skills. We are seeking those who use interesting materials, resources and business models to either develop amazing products themselves or get other people’s products to the marketplace; people who engage with cultural and social issues and people who understand the power of collaboration. This is not an opportunity for designers – we are specifically looking for people who run a fashion and design led business.
Winners will participate in a shared tour of the UK’s fashion and design sector. The programme offers the winners unique access to and insights into the UK fashion and design industry, as well as providing a fantastic opportunity to make a wide range of business contacts that will act as a springboard for future business/collaborations with the UK and internationally. The tour will run from 10 – 17 September 2014 (tbc), during which time London plays host to London Fashion week and London Design week..
Programme Timeline:
Deadline for applications is 17 August 2014
Shortlisted candidates to be interviewed on 26 August 2014
Winner to be announced on 27 August 2014
On-line registration: https://www.research.net/s/DH6ZG53
The programme will include:
Curated group meetings to give an overview of what is happening in the UK media industry
Peer networking with the international participants and young UK multimedia entrepreneurs
Access to and masterclasses with UK industry figures
Time for individual business meetings
Opportunities to network and make business contacts
Sector Definition:
YCE Design and Fashion participants can come from any of the following areas:
Architecture, interiors and environment
Product design manufacture: furniture, industrial products and craft
Design promotion: exhibitions, events, festivals and retail
Consultants providing specialist services in any of the areas outlined
Fashion, textile, accessories or perfume design and production
Fashion promotion: shows, exhibitions, festivals, events
Fashion retail: buying, merchandising
Fashion product research, sourcing, supply chain management
Fashion marketing, PR, branding, journalism
Fashion publishing, communications, websites
Consultants providing specialist services in any of the areas outlined
Eligibility criteria:
Applicants must:
Own or be the driving force behind a young business in the fashion OR design sector with at least 2 years’ experience and no more than 7 years in business.
Be entrepreneurial and have shown their ability in the promotion of that creative sector in their country, in either a commercial context, public context, or both
Through their character, drive and abilities, demonstrate their potential to be a future leader of the sector in their country and a future partner for the UK
Have English language skills to IELTS 6 - ‘competent user’ or above (the entire UK tour will be conducted in English so a high competency in the language is essential)
While there is no upper age limit for the awards, this is an award for emerging entrepreneurs who are running young businesses.
The award selection will be made by the British Council and in consultation with sector experts.
What is required from the winner?
Be available to take part in an industry tour in the UK from 10 – 17 September 2014
Send all agreed marketing information (biography, photo etc.) during application process so that the British Council can promote the winner in both China and in the UK when the winner is announced
Actively participate in all arranged meetings and events during the programme, in particular:
Give a presentation (5 min) about their work
Be willing to participate in any events/receptions/panel discussions, as appropriate, alongside other UK/international industry speakers (topics would be dependent on programming by partner events and the experience/relevance of YCE participants)
Be open minded and actively looking for future collaboration and business with UK companies, organisations and individuals that they meet
Record their trip to the UK for use by the British Council in China and the UK (e.g. blog, film), participate in media interviews before, during and after the trip, participate in evaluation etc
Take part in events when they return to share their UK experience with a wider YCE network at home
Be part of the British Council’s international YCE network, which has around 3,000 members, and be keen to contribute ideas and feedback, participate in events, and develop projects
The award selection will be made by the British Council in consultation with sector experts after a short interview process.
(來源:英國使館文化教育處,編輯 Helen)