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Stars shamed for promoting fake products

[ 2010-02-10 11:37]     字號 [] [] []  
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英語學習論壇的“聽力練習區”正式與大家見面啦。歡迎大家來這里練習聽力,交流經驗,共同進步。

本練習區的音頻文件選自英語點津的“聽中國日報”、“VOA常速”、“流行金曲”及“名人演講”等欄目,題材豐富,難度各異,適合不同階段的英語學習者。

英語點津會定期發布音頻材料,大家可以在跟帖中貼出自己聽寫出的音頻文字稿。每個音頻材料的標準文字稿會在帖子發布兩天后公布。

進入該文章的聽寫練習頁面

Five celebrities have been singled out for criticism after endorsing "phony" medicines and health foods.

The Professional Committee of Media Shopping, an official watchdog operating under the China General Chamber of Commerce, released its third investigative report yesterday, in which it slammed 25 TV commercials for their exaggerated portrayal of products.

The report said most commercials for health foods and medicines broadcast on local television stations across China violated advertising laws and regulations from the State Food and Drug Administration.

One mainland TV soap star endorsed a medicated wine in commercials shown on four television channels. The report's authors said the commercial exaggerated the effects of the wine and included praise from pretend customers.

Two other celebrities lambasted in the report paired up in a medicine commercial that overplayed the product's anti-aging properties with unfounded claims that it could make consumers look "10 years younger".

According to the report, commercials involving celebrities that pump so-called "fake" products are decreasing, but phony experts and patients are becoming more of a problem and misleading consumers.

The report has been passed on to the relevant government departments for consideration of further action.

(中國日報網英語點津 Helen 編輯)

Stars shamed for promoting fake products

About the broadcaster:

Stars shamed for promoting fake products

Renee Haines is an editor and broadcaster at China Daily. Renee has more than 15 years of experience as a newspaper editor, radio station anchor and news director, news-wire service reporter and bureau chief, magazine writer, book editor and website consultant. She came to China from the United States.

 
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