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The German luxury hotel group Kempinski will open 20 hotels to reach a total of 30 by 2015, the hotelier's China president said on Tuesday.

"We plan to have 30 hotels in China by 2015 and maintain the number in the following years," said Michael Henssler, president of Kempinski China, at its annual "China Road Show" program in Beijing. This year alone, the hotel group will open properties in Huizhou, Guiyang, Shanghai and Haitang Bay of Sanya Island.

Henssler said the company has quietly been planning to expand for the past few years, and that the time is now ripe to move forward.

"In the next 12 months, you will see eight hotels being added," he said.

The move is the company's most ambitious expansion plan since it built its first hotel at the Lufthansa Center in Beijing 20 years ago. Compared with the massive development of other international hotel chains in China, Kempinski has been relatively conservative, a consequence of its long-held belief that exclusiveness is a key feature of luxury.

The international hotel chain Starwood has 63 hotels in China and is aiming to reach 150 hotels by 2014. The InterContinental Hotels Group (IHG) has 137 hotels, and 149 in its development pipeline.

Pressured by other international chains' networks in China, Kempinski decided to tap further into the country's competitive luxury market.

China has more than 170 cities whose population exceeds 1 million people. Many of them still have no five-star hotels.

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（中國日?qǐng)?bào)網(wǎng)英語點(diǎn)津 Helen 編輯）

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.