With just a scan, visitors can get the latest tourism news, promotions and guides in Suzhou from the official WeChat account of the Suzhou tourism bureau.

It is a new way for the bureau to provide service for citizens and visitors.

The bureau also carries out a variety of online events on WeChat. The ongoing event, named “Guess Suzhou,” requires tourists to name the scenic spots of photos released on the account. Winners are qualified to get tickets and other prizes from a lottery.

A related webpage runs at the same time, collecting and sorting content on WeChat so that people can check previous content. Scenic spot information, promotions and online events can also be found here.

The official account became popular as soon as it opened. The number of followers reached 1,000 in less than one month.