The flagship store of Jiading Pharmacy on Tmall saw sales revenue reach 3.39 million yuan ($552,000) on Nov 11, a date popular for annual online shopping. The figure was an increase of 37.8 percent compared with last year, according to a recent report from the State-owned assets supervision and administration commission of Jiading district, Shanghai.
Since it was the third time that the store took part in the annual online shopping spree activity, it learnt from its past experiences, including market and customer needs, ensuring sufficient supply of goods and conducting a string of online promotion activities. The strong preparation eventually brought the store over 41,000 orders on that day, with sales revenue exceeding 3 million yuan.
Jiading Pharmacy has enjoyed smooth development with the help of e-commerce platforms. Online sales revenue is expected to exceed 60 million this year. It will continue to make sensible store strategies based on the market and coordinate the development of both online and offline businesses.