With the rapid development of IT, e-commerce plays an increasingly important role in tourism activities. In recent years the Mount Tai Scenic Area Management Committee has been adapting to the development of Internet Plus economy.

Morning at Mount Tai in Shandong province, Aug 10, 2017. As the sun emerges after a spattering of rain, the floating white clouds and thick mist makes the scenic spot look like a fairyland. [Photo by Ju Chuanjiang/China Daily]

Based on the construction of "Smart Taishan" project, it aims to build a big and strong e-commerce platform, which integrates online resources and expands more intelligent ticketing services, in a bid to provide more efficient and convenient information service for tourists and create a more comfortable travel environment.

Multi-platform online sources of ticket sales: facilitate public purchases

The Mount Tai Scenic Area Management Committee has been integrating online to offline marketing efforts. Since 2013 it has carried out strategic cooperation with many competitive online travel agencies (OTA) such as Tongcheng Network Technology, Ctrip, Lvmama, Meituan Dianping and Commercial Bank of China (ICBC)'s online mall to build online sales platform, through which visitors can book or purchase tickets via mobile phones or network in real time.

A tourist sits quietly on the peak of the mountain and enjoys the day under the blue sky and white clouds at Mount Tai in Tai'an, Shandong province. [Photo / WeChat account: china-taishan]

Meanwhile the management committee has added ten sets of automatic ticketing machines at the scenic area's entrance of Tianwai Village to provide convenient services to tourists.

The expansion of online sales channels helps to promote the extending of travel industrial chain.