BAIC BJEV launches new-mode electric supercar
Updated : 2016-08-12
( chinadaily.com.cn )
( chinadaily.com.cn )
BAIC BJEV has launched a new ecological brand, ARCFOX, focused on personalization and customization.
ARCFOX is a combination of two words: arctic and fox. It means a fox from the arctic, and captures the challenge of the arctic and the speed and self-sufficiency of a fox. Its brand concept has three parts: be curious and imaginative; follow your own way and look forward; and be down-to-earth -- do not be a dreamer.
ARCFOX is an independently researched and developed brand of BAIC BJEV, and results from changes to the traditional platformization of car manufacturing. It is a representative model of hummingbird plan and it is the future direction of new energy vehicles.
BAIC BJEV has released ARCFOX-1 and supercar ARCFOX-7.
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