日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Sports / China

Take two as videos help win bid again

By Sun Xiaochen (China Daily) Updated: 2015-08-05 07:45

Take two as videos help win bid again

Yao Ming speaks during the presentation for Beijing 2022 Olympic bid in Kuala Lumpur, Malaysia, July 31. [Photo/chinadaily.com.cn]

Basketball star Yao Ming's impersonation of a giant ice hockey goalkeeper in a promotional video for Beijing's 2022 Winter Olympics bid raised smiles at the Kuala Lumpur Convention Center on Friday - and Meng Qingzhi, the video's executive director, was able to take a deep breath.

"From the reactions of the International Olympic Committee members, I knew it worked," Meng, a director with China Central Television's sports channel, said on Tuesday.

Following Beijing's final presentation, which included four official promo videos, the IOC voted to award the city the right to host the 2022 Winter Olympics.

"It seemed the message in the video was perfectly passed on to the IOC members, and the funny plot helped ease tensions during the serious presentations," Meng said.

In the 170-second video produced by Meng's crew, the 2.26-meter-tall Yao is a goalie in front of a child hockey player attempting to shoot a goal.

"Yao's towering frame contrasting with the little kid symbolized the challenge of Beijing's ambition to promote winter sports in China, while the scene of the child hitting the goal in the video implied that China will fulfill the promise," said Cai Lu, producer of the promotional video series.

Headed by renowned movie director Zhang Yimou, a team including members from CCTV, Beijing Television, Beijing Global Focus Media Co and Beijing Crystal Digital Technology Co shot the four videos played during speech breaks while Beijing made its presentation in Kuala Lumpur.

The production crew overcame technical challenges as well as the difficulty of finding a set of hockey gear big enough to fit Yao.

The biggest challenge was to appeal to an international audience again after the dramatic presentations for the Beijing Summer Olympics in 2008.

"The world has been used to seeing red lanterns, calligraphy and tai chi as symbols of Chinese culture, so to outplay that seemed a big task," said Wang Hui, deputy secretary-general and the spokeswoman for Beijing's bid committee.

In the fourth video, titled The Journey Is Reworded, somersault performances in the style of traditional Peking Opera ended with similar stunts during freestyle ski aerials.

"The smooth edit of cultural elements together with winter sports action worked well as a new approach to attract the foreign audience," said Tian Yuan, executive director for some of the video scenes.

sunxiaochen@chinadaily.com.cn

 

Most Popular
What's Hot
Highlights
Special
...
主站蜘蛛池模板: 国产精品久久久爽爽爽麻豆色哟哟 | 欧美日一区 | 天天影视色香欲综合网老头 | 国产成人精品视频频 | 韩日精品视频 | 一区二区三区免费看 | 亚洲精选一区 | 波多野结衣精品一区二区三区 | 国产精品一码二码三码在线 | ccyy草草影院 | 99久久精品国产片久人 | 久久国产视频网 | 色色噜一噜 | 极色影院| 黄色亚洲| 久久精品国产免费看久久精品 | 精品久久影院 | 99SE久久爱五月天婷婷 | 国产精品影视 | 超碰在线播| 亚洲a网| 三更饺子1最刺激的一段整集 | 欧美精品在线不卡 | 久久草在线视频 | 亚洲视频www | 精品欧美乱码久久久久久 | 亚洲精品视频免费观看 | 国产一区二区三区久久久久久久久 | 精品一区二区久久久久久久网站 | 亚洲精品在线第一页 | 亚洲激情视频在线观看 | 日韩免费 | 日本精品二区 | 亚洲精品在线播放视频 | 欧美a视频在线观看 | 国产69精品久久久久99尤物 | 久草草视频在线观看免费高清 | 亚洲精品美女久久久 | 国产高清在线精品免费 | www大片| 亚洲成人免费网址 |