Potential designers

Wu also hopes to fulfill her vision of discovering new designers and redefining the personal style in Shanghai through her fashion boutique.

"I don't want to redefine the style of the second generation of the rich, or the wives of the rich, or the mistresses of the rich. I want to redefine the sense of style of the hundreds of thousands of office workers in the city," says Wu.

"These people make and spend their own money. They don't care what celebrities wear or which piece of clothing features the latest fashion element. They know what looks good on them for certain occasions," described Wu of her clientele.

As such, most of the offerings at her store are neither overly edgy nor sexy, but the kind she says "makes you look appear normal, yet elegant and stunning".