日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Travel
Home / Travel / Travel

Web celebrities promote faraway journeys

By Xu Lin | China Daily | Updated: 2017-03-29 07:21

China's web-celebrity industry is estimated to be worth 52.8 billion yuan ($7.65 billion) and is forecast to exceed 100 billion yuan in 2018, a 2016 report by Beijing-based consultancy Analysys says.

These influencers are emerging in greater numbers as media categories expand beyond traditional types, ?Mafengwo.cn's tourism research head Feng Rao says.

Famous Chinese travel bloggers simply wished to share their experiences rather than pursue profit like the blogging heydays 10 years ago, he says.

New influencers' dependence on social media compromises quality since they operate for the purpose of attracting fans to generate money.

"Social media fans are more loyal and interactive," Feng says. "The speed and breadth of communication is greater. But the quality of social media content varies. Market regulations are needed."

Their youth and internet savvy are valuable. They can quickly gather and analyze information, he points out.

"They must continue to produce quality content. Or else, they may be knocked out of the market in a year or two."

Beijing-based Travel Fun Media's founder and CEO Cong Lin also says content is king.

"New influencers work hard to achieve the success of the moment. It's difficult to keep it up."

The company is a multichannel networking platform that trains and provides agents for web travel celebrities. It has signed contracts with 150 online influencers, who focus on travel, food or fashion.

Many were born in the 1980s and '90s. About 70 percent are full-time commentators.

Cong explains early travel bloggers were adept at writing and photography, and rarely appeared in front of the camera. The new generation is often good-looking, funny and versatile. They typically have fashion sense.

"Communication channels are changing," she says.

"Clients like tourism bureaus and travel agencies often value the skills of live broadcasting and making short videos more than professional photography."

Clients are eager to work with such influencers because of the strong results.

A good reputation online is vital for Chinese choosing destinations.

"It's also important to work with traditional media to enhance their influence in the industry," she says.

Income and opportunities are dependent upon the number of online fans.

A travel celebrity with more than a million followers on Sina Weibo may earn tens of thousands of yuan from a sponsored trip to promote a destination. They're also sought by advertisers from such industries as digital products and cosmetics.

Related:

They travel virtually for you

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 91av在线免费视频 | 狠狠色噜噜狠狠狠狠色吗综合 | 午夜精品久久久久久久99蜜桃i | 国产精品毛片一区二区三区 | 国产欧美曰韩一区二区三区 | 91视频.com| 美日韩一区二区三区 | 波多野结衣三级在线观看 | 精品国产99 | 成人1234 | 三级视频全过程 | 日本精品久久久久久久 | 男人天堂av网站 | 久久亚洲精品国产精品777777 | 国产精品国产亚洲精品不卡 | 黄视频网站在线 | 免费午夜影片在线观看影院 | 粉色视频高清大全免费观看1 | 国产成人免费永久播放视频平台 | 黑色丝袜美女自安慰视频 | 国产大片免费天天看 | 自拍视频在线观看 | 色婷婷成人做爰A片免费看网站 | 亚洲精品午夜国产va久久成人 | 麻豆av电影在线观看 | 日本在线观看中文字幕 | 婷婷国产成人久久精品激情 | 综合一区二区三区 | 久久亚洲精品中文字幕二区 | 亚洲视频 欧美视频 | 久久视屏这里只有精品6国产 | 国产12孩岁A片被A午夜 | 一级特黄欧美 | av中文字幕在线播放 | 美国黄色毛片 | 欧美成人免费高清网站 | 99精品一区二区 | 国产欧美一区二区精品忘忧草 | 亚洲国产成人精品女人 | 麻豆国产精品 | 黄色的视频免费观看 |