A model showcases a creation of Cai Wenqiao, an undergraduate student at Parsons School of Art and Design. [Photo provided to China Daily]

To address these issues, designers at Danmang have eliminated the shoulder pads, loosened the collar areas, shortened the skirts and even added pockets. Embroidery is also kept to a minimal.

The founders of Danmang initially thought that their target audience would be women aged between 25 and 40 years old. To their surprise, Danmang's designs have been well received by a much wider spectrum of consumers aged between 18 and 60.

Another Chinese designer who specializes in gentrifying traditional Chinese apparel is Uma Wang. After completing her studies at the China Textile University in Shanghai, Wang pursued a fashion degree at the prestigious Central Saint Martins College of Art and Design in London.

She registered her eponymous label in London in 2005 and has showcased her creations at fashion shows in Milan, London and Paris.

Wang's creations have often been described as experimental. During the 2014 Milan Fashion Week, she unveiled a collection of ultralight-weight clothes made using Chinese paper that was processed in Italy.

"Mine is a continuous journey from East to West. It is a free movement on a long road that leads to Italy," Wang was quoted as saying after the show.