日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Nongfu Spring taps skin care sector with crossover products

By Xu Junqian in Shanghai | China Daily | Updated: 2017-11-28 07:04
Share
Share - WeChat

China's bottled water conglomerate, Nongfu Spring, is tapping into the skin care market, the Hangzhou-based company announced on Sunday night.

But instead of using aqua, which tops many skin care product ingredients, the company said "there isn't a single drop of water" in three of its newly launched products, which are facial masks and two types of toners.

Instead, the company has sourced 400 metric tons of natural birch sap from Finland as the base of its products, which are marketed mainly as strong moisturizers and branded as Yoseido.

"It may sound like a crossover for Nongfu Spring, but (it is) actually a back-to-basics approach for my business," said Zhong Shanshan, founder and chairman of Nongfu Spirng.

The 63-year-old journalist-turned-businessman made his first bucket of gold by producing nutritional supplements processed from turtle shells around 1993. Three years later, after discovering a reservoir near his hometown in Zhejiang province, he started the bottled water business and steadily expanded the group, Yang Sheng Tang Group Ltd, into a 10-billion-yuan ($1.51 billion) empire with portfolios in beverage, foods, health products and biopharmacy.

The venture in the skin care category, which kicked off three years ago for research and development, will be a new arm under the YST Group. Its facial masks have been put on the Tmall store of YST for trial sales, at the price of 168 yuan per pack, containing five pieces, close to the offerings of US brand Olay under P&G.

The official time for all of the three products to be put on shelf at departments stores and e-commerce platforms has yet to be decided, according to Zhong.

But he confirmed that the products are likely to be exported to Japan, one of the most competitive markets in the world for beauty industry.

More than that, he is making no bones about his ambition to turn the brand into the top five sellers in domestic skin care category within five years.

"There is no such thing as brand loyalty. It took a little time for all the once die-hard Nokia followers to shift to iPhones when (Steve) Jobs created it," he said, addressing the question of competition against many well-established brands home and abroad.

While China's beauty industry is still dominated by foreign brands, there has been a rising interest among young people to try domestic brands. Statistics from Tmall showed that during the latest Singles Day shopping extravaganza, eight out of the 18 brands that consolidated sales over 10 billion yuan within 24 hours are domestic ones.

Pechoin and Chando are the two bestsellers followed by Western brands such as Lancôme and Estée Lauder.

According to consultancy firm Mintel, China's facial skin care and cosmetics industry is likely to exceed $20.5 billion in 2017, up by 12 percent year on year, and far above the 8 percent annual growth rate enjoyed by the general beauty and personal care category.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 超碰av在线| 我不卡午夜 | 亚洲精品第一国产综合高清 | 色94色 成人 | 欧美一区二区三区不卡免费 | 双性精h调教灌尿打屁股的文案 | 精品av | 午夜在线观看视频 | 久久99精品久久久久久国产越南 | 丁香婷婷六月综合交清 | 97精品国产高清在线看入口 | 欧美乱xxxxx强| 天天综合国产 | 性xxxxx| 成人一区二区在线观看视频 | 成人网在线免费观看 | 精品久久久久久久久久久久久久 | 三级视频网站 | 香蕉久久夜色精品国产小优 | 精品免费av | 亚洲日韩色图 | 天天干网 | a网站| 天天色天天射天天干 | 免费能直接在线观看黄的视频 | 不卡国产一区二区三区四区 | 日日干夜夜干 | 91麻豆国产极品在线观看洋子 | 日日射影院 | 欧美精品国产精品 | 日本香蕉一区二区三区 | 国产免费一级高清淫日本片 | 毛片黄片| 另类国产ts人妖高潮系列视频 | 日韩av在线不卡 | 91久久精品一区二区二区 | 国产成人午夜性a一级毛片 久久久久亚洲 | 欧美精品在线一区 | 99热99色| 性夜影院爽黄a免费视频 | 久久中文字幕一区二区三区 |