日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
China
Home / China / Society

Online influencers shape food scene

By Xu Junqian in Shanghai | China Daily | Updated: 2018-01-01 11:18
Share
Share - WeChat
The Farine bakery, a sister company of the WIYF ice cream parlor, was shut down after a scandal involving the use of flour that had passed its expiry date in March. Provided to China Daily

Cafe culture

A report from dianping.com, China's largest restaurant listing website with 250 million users and 28 million stores around the country, showed that cafes and dessert shops account for more than half of the food business tagged as wanghong on its website. Western cuisines and Cantonese food came second and third. The website said 74 percent of its users are young people aged between 20 and 35 years old.

"Like it or not, we have to admit that it's the power of social media. In an age when everyone can take pictures and post them online with their own opinions, the way a restaurant becomes known has completely changed," said Gao Yan, a Shanghai food writer whose independent WeChat account, foodie at heart, is one of the most influential in the city with 300,000 followers.

She lamented that as diners are increasingly obsessed with taking pictures, many restaurants are focusing on presentation and design.

Generating clicks

Lu, who wrote about food and wine for five years before becoming a businessman, believes it also suggests a decline in the use of the Chinese language and the media.

"Many Chinese food writers today are incapable of producing a decent restaurant review. So when they are deprived of the possibility of using words like 'the best' or 'the most delicious' (because of advertising laws introduced in 2015), saying something is sensational online seems the easiest and most click-inviting solution," Lu said.

Austin Hu, an Americanborn Chinese chef who has been involved in the city's restaurant business for more than one decade, thinks the wanghong frenzy is just a reflection of growing social media usage and its increasing effect on consumption habits.

"Ultimately, quality speaks for itself. If a store is wanghong but no good, you quickly see them lose steam after a month or two," said Hu, who now runs two restaurants, Madison Kitchen and Diner, in Shanghai.

Changing tastes

Ms Zhao Needs No Reservation, one of the city's earliest wanghong restaurants, which was opened in 2013 by a local celebrity couple, closed in October.

Offering fusion food and marketed as a wedding anniversary gift from Na Duo, a science fiction writer, to his wife, Zhao Ruohong, a TV host, the restaurant had six outlets at its peak and was an offline meeting place for the couple's millions of followers on Sina Weibo.

In a Sina Weibo post in December, Zhao said the business closure simply reflected a shift in their lives, as she is preoccupied with a new shoemaking venture while her husband wants to focus on writing.

"I don't get it. Since when is losing money the only reason to terminate a business?" she said in her post.

According to a report released by Meituan, China's top group deal site, in 2017, first tier cities like Shanghai and Beijing saw 10 percent of their restaurants close every month.

"I think the trend of wanghong is dying. Consumers are gradually becoming immune to the word. For 2018, both the media and the restaurant industry need a new term or trend to get consumers excited," Lu said.

Lu is planning to open a pop-up store of his ice cream parlor in Hangzhou, Zhejiang province, and a new soup dumpling (xiaolongbao) brand that he thinks will appeal to young people - which means a traditional snack served in a trendy atmosphere with slightly higher pricing.

|<< Previous 1 2 3 4 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 免费国产一区二区 | 国产成人精品一区二三区 | 国产黄视频在线观看 | 国产成人免费高清激情视频 | 91福利一区二区在线观看 | 国产成人91激情在线播放 | 免费二区| 99精品视频在线观看免费专区 | 国产欧美日韩精品一区二 | 国产噜噜噜 | 欧美淫| 日韩一区二区三区视频 | 丁香婷婷激情 | 一级黄色大片视频 | 91亚洲国产成人久久精品网站 | 日韩国产欧美在线观看 | 少妇特黄a一区二区三区88av | 久久国内精品自在自线400部o | 电视剧全部免费观看 | 欧美午夜精品久久久久免费视 | 国产成人精品一区二区三区视频 | 亚洲欧洲精品视频在线观看 | 色噜噜狠狠色综合欧洲selulu | 特级丰满少妇一级aaaa爱毛片 | 69av.com| 精品免费国产一区二区三区 | 久久久久免费视频 | 99精品在线免费 | 亚洲综合精品 | 国产在线精品一区二区夜色 | 美日韩精品 | 激情亚洲视频 | 亚洲碰碰 | 成人夜间视频 | 一级视频免费观看 | 97中文| 一级毛片看真人在线视频 | 欧美成人一区二区三区在线视频 | 成年网站视频在线观看 | 欧美疯狂xxxx乱大交视频 | 日韩 欧美 综合 |