日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Shopping gala rises to become global giant

By He Wei in Shanghai | China Daily | Updated: 2018-11-21 10:27
Share
Share - WeChat
A screen in Shanghai shows sales on Alibaba's online marketplace Tmall reaching 213.5 billion yuan during this year's Singles Day shopping spree. [Photo by Gao Erqiang/China Daily]

Singles Day reflects significant shift in consumer behavior

In the past decade, Nov 11 has undergone a dramatic transformation from being just another date on the calendar to becoming the world's largest single-day discount shopping festival.

Also known as Singles Day, it debuted in 2009 as an online antidote to the sentimentality surrounding the Western Valentine's Day. It takes its name from the way the date is written numerically as 1111, which resembles "bare branches," a Chinese expression for the unattached.

As this year's shopping gala progressed, milestones from previous years fell one by one.

It was no surprise that Alibaba, which created the extravaganza to spur low-season online sales, broke its own record by clocking up sales worth 213.5 billion yuan ($30.8 billion) in just 24 hours, up by 27 percent year-on-year.

The number of parcels generated on the day exceeded 1 billion for the first time, in line with estimates from Alibaba's chairman, Jack Ma.

But beyond its huge scale, the gala reflects a paradigm shift in consumer behavior, as more shoppers look to imported goods, which they view as being of higher quality - -even though they cost more - -and some of which are even designed exclusively for the Chinese market.

For instance, it took just over six hours for cross-border online transactions to reach last year's full-day record on Tmall Global, Alibaba's dedicated portal for such purchases.

While not disclosing the final sales figure, the company said more than 40 percent of items were bought from international brands. Beauty products from Japanese cosmetics specialist Kao and hairdryers from Dyson, which is headquartered in Britain, were among those that saw sales worth 10 million yuan in the first hour of trading during this year's shopping spree.

Cross-border sales were also brisk on other e-commerce platforms. Those on NetEase Kaola, the crossborder portal owned by internet company NetEase, surpassed last year's total in just 78 minutes.

Overseas products from the Amazon Global Store, which covers top destinations among Chinese customers for cross-border shopping and is owned by United States tech giant Amazon, achieved double-digit growth.

Xu Lei, chief marketing officer of JD and CEO of JD Mall, which saw the amount of imported fresh food sold double compared with last year, said, "There has been a noticeable shift in China toward quality over price, which we see in the growing numbers of consumers who are willing to pay more for branded and imported goods."

Before Nov 11, consultancy Oliver Wyman had projected that imported goods would be those most in demand at this year's festival. In a survey released just ahead of Singles Day, it found that 57 percent of customers surveyed said they intended to buy overseas goods, and such sales would constitute one-third of overall spending for the festival.

1 2 3 4 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 久久久久成人精品亚洲国产 | 国产一级视频 | 亚洲天堂一区二区三区 | 狠狠色噜噜狠狠狠狠97老肥女 | 欧美日韩视频在线播放 | 国产a做爰全过程片 | 久草在线在线精品观看 | 国产精品成人一区二区三区 | 成人国内精品久久久久影院 | 爱爱无遮挡 | 久草免费福利资源站 | 精品尤物 | 日本妇人成熟A片一区-老狼 | 亚洲欧美在线看 | 一级毛片特级毛片免费的 | 亚洲成人av一区二区 | 日本老妇人乱视频 | www.狠狠色 | 免费一级毛片不卡不收费 | 91久久精品一区二区二区 | 日韩在线aⅴ免费视频 | 国产一区在线观看视频 | 成人在线国产 | 国产牛仔裤系列在线观看 | 68久久久久欧美精品观看 | 欧美久久久久 | 日韩在线操 | 蜜臀在线免费观看 | 欧美电影大全 | 国产精品香蕉 | 草草视频免费在线观看 | 欧美精品一区三区 | 久久综合亚洲 | 欧美日韩国产综合一区二区三区 | 久久综合九色综合欧美播 | 五月缴情| 欧美在线不卡视频 | 欧美一级日韩 | 久久国产乱子免费精品 | 手机看片高清日韩精品 | 国产成人啪精品视频免费网站软件 |