日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Shopping gala rises to become global giant

By He Wei in Shanghai | China Daily | Updated: 2018-11-21 10:27
Share
Share - WeChat
Staff members at an e-commerce company in Yangzhou, Jiangsu province, handle purchases online. [Photo by Meng Delong/for China Daily]

Experience valued

According to the import consumption report led by Deloitte, those born after the 1990s constitute 45.2 percent of Chinese consumers who buy imported items online.

Unlike those who are older, the younger generation values experience over price and is likely to pursue niche products and brands, said Zhang Tianbing, Deloitte Asia Pacific consumer products and retail industry leader.

This requires brands to constantly evolve with changing customer preferences, and win over their hearts and wallets, Zhang said.

Joost Vlaanderen, president of Mondelez China, the company behind Oreo cookies, said Nov 11 has become a test bed for its "supply chain system, new products and even new ideas".

Mondelez is among some 80 international brands that have begun to customize offerings and launch product co-creations tailored to the Chinese market.

Powering these efforts are data analytics and consumer insights offered by Tmall's Innovation Center, which can help brands devise new strategies and channels.

For example, confectionery maker Mars teamed up with Alibaba to create a chili-infused Snickers bar aimed at satisfying Chinese demand for a tongue-tingling treat.

The decision to cash in on the growing popularity of mala, the Chinese term for numbing and spicy, was based on consumer research by both companies to find a new flavor to bring to the market.

Wallace Du, head of both digital commerce at Mars and the company's China Digital Innovation Center, said, "Leveraging the insights we got from the collaboration, we connected a flavor with our chocolate that is loved by 41 percent of Chinese consumers."

From its online launch in August last year to mid-March, sales of spicy Snickers bars surpassed 9 million yuan, with 92 percent of consumers giving them positive reviews. The company said the bars had reached the yearly sales target within six months.

Jacques Penhirin, partner and head of the Greater China office at Oliver Wyman, said Chinese consumers are now more selective compared with a year ago and are keeping their spending in check as they search for more unique events or offerings.

"The days of breakneck growth seen by tapping new audiences in China cannot continue. Increasing per-head spending will become increasingly vital," Penhirin said.

According to Wang Xiaofeng, senior analyst at US market research company Forrester, gross merchandise volume generated on Nov 11, although hitting another record high this year, will no longer be the focus as the event evolves from a purely discount one to a testing ground for new commerce initiatives and emerging technologies.

Such diversification is providing plenty of opportunities for emerging brands such as Ocean King, an Australian manufacturer of nutrients, skincare and honey products, to capture the huge consumption potential in smaller Chinese cities.

"Major international brands already have a strong presence in key cities like Beijing and Shanghai, making it difficult for us to penetrate, said Ocean King director William Ma.

On the other hand, less established brands might be better received by consumers in lower-tier cities and townships who are curious to embrace new products, and where operating and marketing costs tend to be lower.

Jason Yu, China general manager of shopper behavior specialist Kantar Worldpanel, said, "The vast population base and the unleashed consumption power from smaller cities, townships and rural areas are magnets for international brands."

Fan Feifei in Beijing contributed to this story.

|<< Previous 1 2 3 4   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美精品一区二区三区在线播放 | 免费看欧美成人性色生活片 | 波多野结衣一区二区三区 | 男人色综合 | 久久99精品久久久久久国产越南 | 色在线看| 日韩一区精品 | 欧美成人午夜在线全部免费 | 黄工厂精品视频在线观看 | 极品狂兵电视剧免费观看 | 玛米亚奥特曼 | 日韩伦理免费在线观看 | jiucao在线观看精品 | 97麻豆精品国产自产在线观看 | 亚洲线精品一区二区三区 | 奇米影视在线观看 | 97在线 | 亚洲| 911影院| 日日做日日摸夜夜爽 | 亚洲精品久久久久久无码AV | 久久一本精品 | 手机看片高清日韩精品 | 91精品国产一区二区三区 | 亚洲一区二区三区视频 | 久久中文字幕一区二区 | 中文字幕亚洲一区 | 国产精品久久久久久日本 | 亚洲欧美另类在线观看 | 久久久久亚洲 | 久久精品国产一区二区 | 日韩免费一区二区 | 92午夜剧场 | 久久国产免费观看精品 | 日韩欧美三区 | 天天综合久久 | 亚洲精品久久久久久一区 | 午夜免费 | 午夜福利国产在线观看1 | 鲁丝片一区二区三区免费 | 欧美一区视频 | 欧美日韩福利视频 |