日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Brand cachet key to brewing up sales for Chinese teas

By HE WEI in Shanghai | China Daily | Updated: 2021-06-18 09:33
Share
Share - WeChat
A foreign buyer learns about cross-border purchases at an offshore group-buying center built by Osell in Hefei, Anhui province. [Photo/CHINA NEWS SERVICE]

Black tea in China can be confusing to the uninitiated due to the variety of names given.

Take keemun tea for instance-qimen in Chinese-often dubbed the "Burgundy of Teas". It is a fragrant and complex steeped beverage with a layered flavor profile. Keemun hails from Qimen county, Anhui province.

Many Chinese may not be familiar with this variety's superb taste. It has become very popular of late in Southeast Asia and the Middle East. Keemun tea is being snapped up quickly in overseas sales networks.

Osell helps elevate the once-obscure tea to a much broader international audience. Not necessarily a household name, 11-year-old Osell is a business-to-business, cross-border site that brings Chinese merchandise overseas and makes Chinese sourcing easy for individual entrepreneurs abroad.

The company currently operates in 27 countries, having set up overseas service centers in markets such as Russia, Canada, Saudi Arabia and Kenya.

At home, Osell has a presence in some 60 cities including Wenzhou, Zhejiang province, and Wuhan, Hubei province-places nearby traditional industrial chains with manufacturing might.

But the real game changer is a new function developed by Osell that helps Chinese products gain brand awareness around the world. The platform-Pin Lang or Brand Wave-leverages local consumer data amassed over the past few years to assess how Chinese producers should adjust or adapt their strategies from production to marketing during export.

Chinese are increasingly proud of their local brands, and exporters are hoping foreign buyers also see the merits in buying Chinese, said Osell Chairman Feng Jianfeng. "SMEs typically lack digital means to combine what's trending in the market and what their production capabilities manage to achieve."

Agricultural products are among the many categories where Chinese producers earn diminished profits due to a lack of well-known indigenous brands. Feng's goal is to help farmers and agricultural SMEs elevate bargaining power.

"Based on customer insights and our extensive resources and networks in overseas markets, we suggest brands try to make adjustments in flavors, packaging and portions to better resonate with overseas customers," he said.

Under the Brand Wave initiative, mushrooms from Hubei province, preserved donkey meat from Shanxi province and preserved pickles from Chongqing have all rolled out respective overseas versions to cater to the palates of foreigners.

China is actively advancing modernization and revitalization of rural regions across the country through rural reforms, development of agriculture, innovation, supply chain development, better irrigation and above all-treating farmers' well-being as a top priority.

Feng said the government's tightened measures to keep monopolies from forming in the technology sector are providing extra room for growth for internet companies that have a unique positioning.

"With the aid of big data, we hope more rural growers can grow crops to better reflect market needs and build their own brand recognition," he said. "Hopefully this will contribute to rural revitalization, as it's an enhancement of not just quantity but quality."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 成人日韩在线 | 手机成人免费视频 | 亚洲人xxxx| 毛片在线免费 | 激情婷婷综合 | 国产精品久久久久一区二区三区 | 午夜影院a| 久久不卡免费视频 | 婷婷国产成人精品视频 | 奇米影视4色 | 三及毛片| 99成人精品视频 | 久久精品久久久久 | A片A三女人久久7777 | 一区二区国产精品 | 春色www视频在线观看 | 久久久美女| 特级毛片免费 | 欧美交换乱理伦片120秒 | 夜夜爽夜夜叫夜夜高潮漏水 | 欧美一级在线观看 | 一级欧美一级日韩 | 婷婷在线观看网站 | 亚洲欧洲av在线 | 久久综合伊人77777 | 九九热在线免费观看 | 欧美激情a∨在线视频播放 中文字幕亚洲图片 | 亚洲五月综合网色九月色 | 狠狠狠色丁香婷婷综合激情 | 色亚洲色图 | 久草在线免费新视频 | 欧美精品国产第一区二区 | 久久久无码精品一区二区三区 | 一区二区三区在线播放 | 欧美变态口味重另类日韩毛片 | 午夜精品久久久久久 | 欧美日韩综合精品一区二区三区 | 亚洲欧美日韩精品久久奇米色影视 | 三片在线观看 | 欧美无遮挡一区二区三区 | 国产成人精品一区二区三区电影 |