日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Culture
Home / Culture / Books

A turn up for the books

By Cheng Yuezhu | China Daily | Updated: 2021-07-22 08:35
Share
Share - WeChat
The expo commemorates 100 years of the Communist Party of China with an exhibition of related publications, activities and book launches. [Photo provided to China Daily]

The company has worked with social media influencers for a year, mostly for their in-house children's book brand "Little Red Sail".

"Livestreaming is more often used to promote children's books, because these books have a wider customer base. Anyone with a child in the household, parents and grandparents for example, will consider buying the books," He Bin, the company's sales representative, says.

The company first started adopting a livestreaming model, he says, because they noticed a trend of launching online campaigns on video streaming platforms. Aside from cooperating with livestreaming hosts that boast more than a million followers, the company also created their own social media accounts.

According to He, the company's annual turnover has increased from 60 million yuan ($9 million) in 2019 to 150 million yuan in 2020, and livestreaming sales accounted for about 20 to 30 percent of the increase.

Selling books on livestreaming platforms is no longer unusual in the Chinese market. One iconic example is livestreaming host Wei Ya, a top salesperson on online shopping platform Taobao, who can easily sell 30,000 copies of a book within seconds.

According to a report on the Chinese book retail market, released by Beijing-based industry research company OpenBook at the expo, in the first half of 2021 children's books accounted for 58.54 percent of all book sales on short video and livestreaming platforms.

Apart from the ubiquitous presence of livestreaming, the expo's organizing committee also employed technology to promote the event and enhance visitor experience.

This year marks the first time that there has been an online version of the expo. Its unique virtual reality venue allows book lovers around the country to "attend" from the comfort of their own homes.

|<< Previous 1 2 3 4 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 91tm视频| 亚洲国产精品91 | 黄色视屏免费看 | 国产成人精品免费视频大全可播放的 | www日韩免费高清视频 | 牛牛a级毛片在线播放 | 奇米9999| 亚洲视频天堂 | 色综合天天综合网看在线影院 | 正在播放国产精品 | 久久精品小视频 | 成人爽A毛片免费啪啪 | 国产精品27页 | 九九免费在线视频 | 国产精品夜夜春夜夜爽久久 | 成人黄视频在线观看 | 久久亚洲天堂 | 久草色视频 | 日韩一区精品 | 亚洲成人91| 爱爱无遮挡| 日韩精品www | 人成免费a级毛片 | 伊人导航 | 国产成人免费 | 97在线观看视频 | 久久精品国产线看观看亚洲 | 免费观看的av | 国产精品久久久久免费 | 国产九九精品视频 | 国产成人精品.一二区 | av在线播放国产 | 久久一日本道色综合久久m 亚洲三级视频 | 欧美一级二级在线观看 | 182tv在线观看国产路线一 | 日韩在线一区二区三区 | 天干天夜啪天天碰 | 国产亚洲福利精品一区 | 精久久 | 国产爆操 | 亚洲国产成人久久综合碰 |