日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Business / Technology

Apple hopes to get bigger slice of market with smaller iPhone

By Ma Si (China Daily) Updated: 2016-03-23 08:10

Apple hopes to get bigger slice of market with smaller iPhone

An attendee looks at the new iPhone SE during an event at the Apple headquarters in Cupertino, California. [Photo/Agencies]

Apple Inc launched a smaller-screen iPhone on Tuesday Beijing time, hoping its low price tag and top-performing features can reinvigorate sales in key markets such as China and India.

This is the US company's latest effort to enter the crowded mid-tier market where its Chinese rivals are steadily expanding their presence with affordable high-quality gadgets.

The iPhone SE, equipped with a four-inch screen, is essentially a smaller version of the iPhone 6S. Starting at $399, the new phone has full support for Apple Pay and the Siri voice-enabled assistant. It is powered by the A9 processor that also runs the larger iPhone 6S.

Greg Joswiak, Apple vice-president of iPhone product marketing, said at the launch ceremony in Cupertino, California, that the new iPhone is aimed at consumers in emerging markets like China and India, which he said "tend to start off with a phone with a four-inch screen".

The move came after Apple said in January that its quarterly sales may see the first decline since 2003, fueled by concerns about dwindling demand for high-end smartphones.

James Yan, research director at Counterpoint Technology Market Research, said Apple is trying to boost its sales by focusing on smaller-screen handsets.

"Though the majority of consumers prefer large-screen smartphones, there is always a demand for smaller-screen gadgets. This is a profitable segment that Apple can't ignore, especially when its growth begins to slow down," Yan said.

Counterpoint said in a report that Apple sold about 30 million units of its older 4-inch-iPhones in 2015, accounting for about 13 percent of the company’s entire handset sales last year.

"But I don't think iPhone SE will be pretty popular in China because consumers here regard smartphones as an important tool for entertainment where large-screen displays are preferred," he said.

China is Apple's second-biggest market, accounting for about a quarter of the company's revenue in the last quarter. But the market is nearing saturation as most people have already got a smartphone.

Apple is also facing intensified competition from local players such as Huawei Technologies Co Ltd and Xiaomi Corp.

Zhu Dalin, an analyst at Beijing-based Internet consultancy Analysys International, said the iPhone SE will have a limited impact in terms of boosting Apple's share in China's mid-end smartphone market.

"The new phone is the most cost-effective product Apple has ever unveiled, but the smaller-screen handset sector is too small in China. For the same reason, I don't think domestic companies will launch similar handsets in the future," he said.

According to an online survey by the Internet portal sina.com, by 5 pm on Tuesday, about 60 percent of 46,000 Chinese voters said they wouldn't buy iPhone SE, compared with 21 percent respondents saying they will.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 91麻豆精品国产91久久久更新资源速度超快 | 日产一一到六区麻豆 | 久久久久成人精品亚洲国产 | 国偷自产av一区二区三区 | 成人av激情 | 香蕉香蕉国产片一级一级毛片 | 亚洲婷婷国产精品电影人久久 | 日日摸夜夜摸狠狠摸日日碰夜夜做 | 日本一区二区视频在线 | 色婷婷狠狠 | 91视频国内 | 欧美亚洲高清 | 99国产在线 | 天天做天天添天天谢 | 久久久久毛片免费观看 | 成人午夜视频免费 | 亚洲第五色综合网 | 排球少年第四季樱花动漫 | 欧美精品亚洲一区二区在线播放 | 欧美日韩一区二区三区在线观看 | 日韩福利视频导航 | 国产成人福利视频在线观看 | 国产99久久精品一区二区永久免费 | 五月婷婷狠狠爱 | 一级毛片在线免费观看 | 国产午夜精品理论片 | 日本三级在线 | 中文二区| 中文欧美日韩 | 无码免费人妻A片AAA毛片一区 | 亚洲人一区 | 久草在线国产 | 国产黄三级三·级三级 | 日本一级淫片免费看 | 久久精品一区二区三区四区 | 瑟瑟综合 | av在线一区二区三区 | 99re在线观看 | 日韩欧美在线一区二区三区 | 妞干网av | 操的网站|