日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
China / Government

Study: Consumers on fast track

By Zheng Yangpeng (China Daily) Updated: 2015-12-22 07:56

Study: Consumers on fast track

Consumers shop at a supermarket in Hangzhou, Zhejiang province, earlier this month, China's private consumption is expected to increase by around 9 percent annually in the next five years. [Photo provide to China Daily]

With incomes rising, three 'great forces' transforming the country's marketplace - especially e-commerce

China is projected to remain one of the world's fastest-growing consumer markets by 2020, reaching $6.5 trillion in annual private consumption even if annual GDP growth slows to 5.5 percent over the next five years, according to a study by Boston Consulting Group and AliResearch, the research arm of Alibaba Group Holding.

The country's official growth target is 6.5 percent during the 13th Five-Year Plan (2016-20).

The projection was based on the assumption that private consumption would total $2.3 trillion in the next five years and increase by around 9 percent annually. Such growth would be comparable to adding a consumer market 1.3 times the size of today's Germany or United Kingdom.

The report identified three "great forces" that are ushering in this transformation: the rise of upper-middle-class and affluent households as drivers of consumption growth, a new generation of more sophisticated free-spending consumers and the increasing power of e-commerce.

Through 2020, 81 percent of the growth in consumption will come from households whose annual income is more than $24,000, the study said. Consumers 35 years of age or younger will account for 35 percent of that.

E-commerce will become a far more important retail channel, driving 42 percent of total consumption growth, with 90 percent of that growth coming from mobile platforms.

The products fueling China's consumer boom will also change. Services will overtake goods as the chief engine, accounting for 51 percent of total incremental consumption.

Demand for premier goods and services that enhance a personal sense of well-being - such as healthy food, education and travel - rather than daily necessities will accelerate.

"E-commerce is transforming China's marketplace. Our research found that e-commerce actually stimulates new demand in China by filling many needs that aren't being met by brick-and-mortar stores," said Gao Hongbing, director of AliResearch. "Spending on organic and imported foods by online shoppers has expanded eightfold in the last three years, for example."

An analysis of sales of several leading premium skin-care products on Taobao, for example, found that 45 percent of online sales originated in cities that don't have those goods available in local stores.

The report said that because of the nature of the consumption changes, which are dramatic, the winning strategies of the past are becoming outdated, and it's more important than ever for companies to make good strategic decisions in the way they pick consumer targets.

"The days are over when demand in China for everything seemed insatiable," said Youchi Kuo, a principal of BCG. "Targeting the wrong income segment, playing in the wrong categories or being unrepresented in the fast-growing online channel will be a formula for slow growth."

Highlights
Hot Topics
...
主站蜘蛛池模板: 国产青青视频 | 国产成人精品永久免费视频 | 91免费视频网 | 91日本在线观看亚洲精品 | 久久九九99热这里只有精品 | 波多野结衣在线资源 | 在线中文天堂 | 国产成人精品高清免费 | 国产美女精品 | 天天干天天拍天天射 | 天天色天天色 | 天天看片天天a免费观看 | 国产男女交性视频播放 | 久久精品国产99国产 | jizz丝袜老师| 91在线看| 日本黄 色 成 年 人免费观看 | 日本老妇乱子伦中文视频 | 香蕉视频观看 | 精品久久亚洲 | www.久久久.com | 久久国产免费观看精品 | 日韩视频中文字幕 | 国产欧美日韩在线 | 无码人妻精品1国产婷婷 | 国产精品久久久久久中文字 | 嫩草影院在线观看网站成人 | 一级特黄欧美日韩免费视频 | 精品视频手机在线观看免费 | 手机看片高清日韩精品 | 欧洲中文字幕 | 成人一区二区在线 | 性欧美高清极品猛交 | 亚洲精品美女久久久久 | 蜜臀影院 | 色婷婷香蕉 | 特黄特色的免费大片看看 | 深夜福利一区二区 | 一级视频在线免费观看 | 五月综合激情婷婷六月色窝 | 麻豆专区一区二区三区四区五区 |