4. Share your ICH stories on Douyin, Kuaishou, and Bilibili

Whether you’re an ICH inheritor, enthusiast, promoter or simply someone who knows a local figure in ICH, you can share your personal stories about ICH by posting videos on video sharing platforms Douyin, Kuaishou and Bilibili.

When posting your videos, make sure you add the sites’ ICH-related hashtags to help them reach like-minded communities and get more engagement!

5. Interact with ICH inheritors on Douyin and Kuaishou

Leading short-video and livestream platforms Douyin and Kuaishou have launched ICH promotion topics, such as #GetToKnowICH (#ZoujinFeiyi) and #MyICHCraft (#WoDeFeiyiShouyi), where representative ICH inheritors have been posting videos showcasing their crafts, like embroidery and oral stunts.

Some ICH inheritors will be livestreaming open lectures, where viewers can learn more about the heritage and interact with inheritors to learn how to practice it!