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Setting the stage for creativity

Theater producers may have an ill-defined role but their input is vital for getting the show on the road, Yang Yang reports.

By Yang Yang | China Daily | Updated: 2022-01-04 08:45
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Wang Keran, founder of theater production company Magnificent Culture.

"The misunderstandings about theater are harmful to its development. I thought that maybe there should be a book or a course that can tell people what theater producers really do," he says.

Based on the interviews with Wang over the past several years, Niu has tried to answer the question "what is a theater producer" in the 316-page book. In concise and fluent language, the book records Wang's understanding of theater and his work as a producer in the past 13 years: How to choose a script? How to choose actors, actresses and directors? How to communicate with them? How to deal with all the businesses during the production of a theater, big or small? How to market a theater? How to brand a theater company?

"The most important quality for a theater producer is to be able to deal with the highly uncertain working environment," Niu says.

"A theater producer spends every day in uncertainty, and his or her work is to transform all the variables into definite facts, and to produce an artwork from scratch, which is universally inspirational," she says.

"People from other professions can read the book, too, because we are all confronted with this changeable time," she says.

Hailed as one of the most successful theater producers, commercially and artistically, Wang was often asked to define the essence of a producer on different occasions, including at the ceremony. His answer was "the authentic principle". Shaking off all the tags on theater and theater producers, Wang applauds authentic things that "grow from life and people's heart".

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