Quality services

"It is good timing for the entire market to enhance their services and make new changes," said Liu Shijun, secretary-general of the World Tourism Alliance.

Multiple hotels and tourist attractions in Lijiang are striving to deliver high-quality services and develop new tourism concepts.

Like other tourist sites, the Dongba Valley in Lijiang was affected by the pandemic and saw a decline in visitors. It has used the hiatus as an opportunity to improve its offerings by developing live-action performances and courses to encourage people's involvement with nature.

"All of these products gained popularity once the market rebounded," said Zi Hongwen, CEO of Lijiang Dongba Valley Eco-Cultural Tourism.

Taking advantage of Lijiang's beautiful night sky, the Lijiang Jinmao Purelax Mountain Hotel built viewing spots for the Geminid meteor shower, which has become an online sensation.

"Despite the effects of the pandemic, our rooms were fully booked six months in advance," said Zhang Qiyu, general manager of the hotel.